Amp Idea Inc is founded by Praveen Mathur in New Jersey. After a career at inVentiv Health, Praveen realized the large potential to use more data sources within existing marketing analysis. The first product started as a way to help companies reduce errors in running a variety of simulations by reducing manual labor. Now the company is working on introducing patient and payer-level data to pharmaceutical analysis.

Amp Idea Inc. specializes in providing better analysis through interactive data modelling and introduction of new data sources. We are developing better analysis tools that can reduce the discrepency between pharmaceutical comapnies and their consumers. Amp Idea Inc. makes it possible to evaluate the patient-buying habits with greater precision.